We look on communication as an immanent design feature governing relations between an association and its members and an association and its environment.
This being so, transparent mediation of an association’s services is a central factor in the success of the association’s work. Communication is the driver of this success process.
- Concepts Our understanding of communication as a knowledge-based process provides the basis for the success of conceptual work.
- Public relations Consistency and thorough permeation are the guiding principles of success PR.